The specialist primer and skin-prep system for face, eyes and lips.

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We do one thing. We do it well.

Primed to Perfection is an Australian makeup primer specialist, built around one job: getting your skin properly ready for makeup, for face, eyes and lips

Most brands make primer as an afterthought - one lonely product at the bottom of a long range. We built a brand that only makes primer. Because the difference between makeup that fades by 3 PM and makeup that still looks fresh at 8 PM is never the foundation. It's what goes underneath it.

The Makeup Primer Specialist

Four formulas for face, eyes and lips, primers and preparation, each made to fix a specific way your makeup lets you down. From 8 AM to 8 PM.

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  • What does makeup primer actually do? 

    Primer creates a smooth, grippy layer between your skincare and your makeup. It gives foundation something to hold onto, which is why primed makeup lasts longer, looks smoother, and settles less into lines.


  • Is makeup primer really necessary? 

    If your makeup fades, settles into lines, or looks uneven by mid-afternoon, yes. Foundation is designed to add colour, not to grip. Primer is designed to grip. Most people blaming their foundation are missing this one step.

  • Is primer the same as moisturiser? 

    No. Moisturiser hydrates your skin - that is skincare. Primer preps your skin for makeup - that is skin prep. One cannot do the other's job, which is why 'my moisturiser is enough' usually ends in 3 PM fade.

  • Do I need a different primer for my eyes and lips?

    Yes. Eyelid skin is thinner and oilier than facial skin, and lip skin lacks oil glands, making it prone to dryness. Eye Fix Primer sets cream-to-powder to stop creasing; a conditioning lip balm like Lip Fix preps and comforts the lips before colour. A face primer was never designed for either

  • Which primer is right for me?

    Dry or dull skin: start with a hydrating gel primer like our Glow Gel. City days, sensitivity or shine: start with a protective prep cream like our Smooth Cream. Eyes and lips have their own dedicated formulas: Eye Fix and Lip Fix.

  • Are your products vegan, clean and Australian made?

    Some are, and we tell you exactly which, never as a blanket brand claim, because our 4 formulas genuinely differ. Glow Gel Primer is vegan, cruelty-free and Australian made. Other formulas carry different credentials: the Smooth Cream Primer, is not vegan. Every product page lists that product's exact credentials and full ingredient list.